In 1984, Steen Georg Christensen and Erling Andersen founded PICTO to challenge the traditional concept of a watch through their technical, minimalist designs. PICTO's unique approach to timekeeping simplifies the clock face to a dot and a line, taking the seriousness out of timekeeping.

As the world's first modern wristwatch manufacturer to display time as a perpetual motion pictogram, PICTO's history and design have made it an iconic watch, inspiring those who want to stand out and defy norms.

Beyond a mere watch, PICTO is a design accessory and personal statement that continues to stand the test of time, cementing its position as a staple piece of Danish design history.

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