• Fiorenza, 1952, Franco albini, Arflex
  • Fiorenza, 1952, Franco albini, Arflex
  • Fiorenza, 1952, Franco albini, Arflex
  • Fiorenza, 1952, Franco albini, Arflex
  • Fiorenza, 1952, Franco albini, Arflex
  • Fiorenza, 1952, Franco albini, Arflex

Fiorenza, 1952

Fiorenza armchair by Franco Albini for Arflex.

In a fifties’ Pirelli advertisement the Fiorenza armchair, designed by Franco Albini in 1952, was used as an image of foam rubber’s potential, which fits like a glove and at that time was the most technologically advanced material used in upholstered furniture.

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Fiorenza armchair by Franco Albini for Arflex.

In a fifties’ Pirelli advertisement the Fiorenza armchair, designed by Franco Albini in 1952, was used as an image of foam rubber’s potential, which fits like a glove and at that time was the most technologically advanced material used in upholstered furniture.

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73w x 92d x 103cmh

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The Fiorenza armchair is built around a beechwood or walnut frame. Upholstered in fabrics and leather of the collection.
For images please see the downloadable PDF, or contact the shop or showroom to view samples.

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Arflex began operations in 1947. Aldo Bai, Pio Reggiani, and Aldo Barassi - a group of technicians from Pirelli - teamed up with a young architect named Marco Zanuso and began to experiment with the use of foam rubber and elastic tapes for the furniture industry.

Arflex began operations in 1947. Aldo Bai, Pio Reggiani, and Aldo Barassi - a group of technicians from Pirelli - teamed up with a young architect named Marco Zanuso and began to experiment with the use of foam rubber and elastic tapes for the furniture industry.

Zanuso's experience with upholstery industrialisation, namely the application of new materials to new technologies, was a catalyst to Arflex's forward-looking vision. From Gold medal-winning domestic furniture such as the Sleep-o-matic sofas and Fourline armchairs, to commercial seating designs for the automotive industry, Arflex strove to establish itself at the forefront of furniture design.

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