Samsung Serif TV

twentytwentyone is one of a limited number of retailers showing Serif, the new television from Samsung designed by Ronan and Erwan Bouroullec. 

Samsung Serif TV

The Bouroullec brothers have radically reconfigured the flatscreen smart TV, creating a product that belongs as much to the world of design and furniture as it does to that of electronics.

The slimline unit flares at the top to create a narrow shelf and at the bottom to provide a sturdy base. Echoing typographic features, these projections give Serif its name.


“Like typographers designing a letter, we studied both the object and its interaction with the space around it,” say Ronan and Erwan Bouroullec.

Serif may be placed on a shelf or media unit or on a four-legged base that creates a free-standing unit.

A fabric panel magnetically attached to the back of the television allows for easy access, concealing ports and plugs while lending the set a clean and uncluttered profile from every angle.

Available in three sizes and in a range of colours, Serif is currently on display at twentytwentyone’s River Street showroom.

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