twentytwentyone new shop
The new site commands a dual aspect and creates a strong street-presence for the award-winning retailer. The design for the interior sees the party wall between 274 and 275 removed to create a 4m wide open-plan space. A new floor will be laid through both ground floor premises as a key feature to unify the new and existing units. A range of storage and display units have been designed (by Michael Sodeau) in birch-faced plywood to marry with the current counter.
The occupancy of 275 Upper Street marks the final part of a property jigsaw for twentytwentyone.
Two years ago the company took on the basement to their shop and that of 275. An intensive structural project followed to open up a network of walls and create a useable retail space that tripled the size of their original shop. The completion of the puzzle creates a rational two-story retail space in excess of 250m2.
twentytwentyone began at 274 Upper Street in 1996. The shop interior was redesigned by Barber Osgerby in 1998 and again by Brinkworth in 2001. twentytwentyone established their unique courtyard showroom site in nearby Clerkenwell in 1999. Their business has expanded and diversified with a respected contract sales service, their acclaimed own productions, exclusive agency agreements and a progressive programme of exhibitions and events.
It is their retail activities that have remained a key foundation to their success. The marriage of vintage, classic and contemporary design has proved an influential combination. twentytwentyone have always used their experience with historical design to inform their selection of licensed classics and determine the quality of new products, furniture and lighting designs. The company invest heavily in research and sourcing new works and are often cited as the originators and supporters of new designs and collections in the retail landscape.
With the ability to provide a wider, but equally sensitively edited range of products for the contemporary interior, the new twentytwentyone shop provides for another stimulating chapter in the company’s history.
The new space will be launched on 1st December 2011.