Most designers turn their nose up at chipboard, synthetic leather and fake marble. But Stockholm-based industrial design duo FOLKFORM likes to challenge our preconceptions of what we consider valuable.
“We’re interested in the hierarchies that we bestow on materials,” says Anna Holmquist, who co-founded the studio with Chandra Ahlsell in 2005 after meeting at Konstfack College of Art, Craft and Design in Stockholm.
To build a product, Anna and Chandra work very closely with the manufacturing process and often intervene to give a product a 'handmade' element. The result is a series of mass-produced one-offs that see value bestowed on what are regarded as cheap materials. Mass customisation is a goal being pursued by many digital designers, but Folkform’s more craft-based approach demonstrates that we don’t need the latest technology to achieve this; in fact it is their primitive approach that gives their work its charm.