Joel Hoff graduated from the Royal College of Art in London in 2014 with a Master in Design Products.
He describes his design philosophy as an attempt to reduce an object to its essential elements. At the same time, his ambition is to create products for mass production that do not fuel mass-consumption, inspiring people to own fewer items of greater quality and longevity of use.
His Turn On table light is manufactured by Wrong for Hay and was launched at the London Design Festival 2015. This light is a development of Hoff's graduation project which received the Hay Talent Award in 2014.